HSN Sponsorship and 10K Bilbao

HSN is part of the 10K Bilbao as an official sponsor of an event that brings together urban sport, a vibrant atmosphere and competitive spirit in the heart of Bilbao. A race designed for those looking to run fast, enjoy the city and experience running from the inside, whether chasing a personal best or simply taking part in a great day of sport.

Our presence at the 10K Bilbao reflects a very direct way of understanding sport: being alongside those who train, prepare and turn every kilometre into a personal challenge. At HSN, we share that culture through our area of expertise: sports nutrition and healthy eating, with an approach based on quality, control and continuous improvement.

The 10K Bilbao is an urban race that turns the city streets into a course designed to enjoy running and, for many runners, try to improve their personal best. The organisers highlight that the route passes through some of Bilbao’s most iconic locations and that the runner is the true protagonist of the experience.

The second edition features a start and new finish area between Arenal Park and Calle Correo, improvements to the course, wider lanes and access control in the starting pens. The race is included in the World Athletics and RFEA calendars and takes place on a flat, officially certified course.

The route strengthens that connection with the city: Arenal, Campo Volantín, Avenida Universidades, Botica Vieja, Deusto Bridge, Plaza Euskadi, Moyua, Gran Vía, Doña Casilda Park, the Guggenheim walkway, Uribitarte and the return towards the finish in the Arenal area.

For HSN, being present at the 10K Bilbao means supporting a race that brings together performance, participation and the city itself; an event that welcomes both elite athletes and amateur runners who see running as a way to challenge themselves and share their passion for sport.

Supporting the 10K Bilbao means being part of a race that goes beyond the stopwatch. Urban running builds community, brings the city to life and brings together runners with very different profiles around the same goal: to get out, run and experience sport first-hand.

This way of understanding sport connects with HSN’s commitment to physical activity, healthy living and social responsibility. Our presence at events such as the 10K Bilbao forms part of a broader vision: supporting initiatives that inspire movement, participation and active lifestyles.