HSN and Sierra Nevada Límite Sponsorship

HSN is part of Sierra Nevada Límite as the nutrition partner of one of the most demanding and representative cycling events on Granada’s calendar. An event that brings together sport, mountains, endurance and territory, turning the roads of Sierra Nevada into a unique setting for cyclists and cycling enthusiasts.

Our presence at Sierra Nevada Límite reflects a natural way of understanding sport: staying close to those who train, prepare and take on long-distance challenges with consistency, planning and respect for the environment. At HSN, we share that culture through our speciality: sports nutrition and healthy eating, with an approach based on quality, control and continuous improvement.

Sierra Nevada Límite is much more than a cycling sportive. The organisers themselves define it as an experience that connects sport and nature through some of the most spectacular and demanding landscapes in Granada and Sierra Nevada.

The event brings together different cycling challenges, with routes that combine distance, elevation gain and altitude. In its 2026 edition, the organisers present the SNL Gran Fondo, starting in Cenes de la Vega and finishing in Pradollano, with 119 km and 3,300 m of positive elevation gain; and the SNL Subida al Veleta, with 38 km and 2,250 m of positive elevation gain.

This environment makes Sierra Nevada Límite an event especially linked to endurance, preparation and effort management. For HSN, being present at this event means supporting a sporting experience that represents many of the values that are also part of our brand: self-improvement, consistency, planning and passion for sport.

Supporting Sierra Nevada Límite means staying close to a community that sees sport as a challenge, a source of enjoyment and a way of life. Gran fondo cycling goes far beyond the final result: it promotes preparation, shared experiences, contact with nature and personal achievement.

This way of experiencing sport connects with HSN’s commitment to physical activity, health and social responsibility. That is why our presence at events such as Sierra Nevada Límite forms part of a broader vision: supporting initiatives that bring sport closer to people and generate a positive impact on the community.