HSN and Movistar Estudiantes Partnership

HSN and Movistar Estudiantes have built a well-established partnership within professional basketball. A collaboration that brings together a brand specialising in sports nutrition and healthy eating with one of the most representative clubs in Spanish basketball.

During the 2025/26 season, HSN continues as Movistar Estudiantes’ Official Supplier, supporting the club’s men’s and women’s first teams throughout another season of working together.

A partnership built on trust, continuity and a shared commitment to elite sport.

Movistar Estudiantes is one of the most historic clubs in Spanish basketball. Founded in Madrid in 1948, it began as a club linked to the Ramiro de Maeztu Institute and has since built a distinctive identity within Spanish sport.

The club is renowned for its youth development tradition, its commitment to training and its ability to build a loyal community around basketball. Its history is closely connected to generations of players, coaches, families and supporters who have shaped Movistar Estudiantes into an organisation with a strong and unmistakable personality.

Its presence in both men’s and women’s basketball, its connection to sports development and its deep social roots make Movistar Estudiantes much more than a competitive club. It is a sporting institution that plays a significant role in Spanish basketball culture.

The partnership between HSN and Movistar Estudiantes has also led to jointly developed projects, such as Evotonic by SportSeries, an isotonic drink created by HSN’s R&D&I Department in collaboration with the medical and nutrition teams supporting the club’s professional squads.

This development perfectly reflects the purpose of the partnership: listening to the real needs of a professional sporting environment and turning them into a formula designed to support players in their daily work during training sessions and matches.